The goal of Phase 0 is to research and understand the problem at hand. We are essentially asking ourselves “How can we turn the need into a product?"
This phase is comprised solely of of research. This research will be broad and allow us to carefully frame our products' attributes and key performance indicators. A well thought out product definition will allow us to start a thorough Ideation and Conceptualization exercise in the next phase. The success of many great products has relied on a detailed product definition.