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The upshot: Phase Two is all about executing the product development plan that you’ve spent precious time and resources creating during Phase Zero and Phase One. In this phase, product development teams start building and refining. Conduct this phase thoughtfully and you can avoid delayed timelines and scope creep.
Have you ever watched a roof get replaced? The day that a team arrives and gets the job done in a few days – that’s Phase Two. It’s hard to tell just by watching the team work, but a ton of work has already gone into fixing that roof.
In the case of a product development effort, Phase Two is where a lot of our work begins to take the form of tangible solutions. But it’s a more straightforward and optimized phase because of the work we did to create a thorough plan in the prior phases.
Without Phase Two, all you have is a plan. A plan is great, but your goal is to develop a product. Phase Two is the execution of that plan. And – if you’ve done your planning thoughtfully – the risk is low because there are few (if any) unknowns going into Phase Two.
As your designs move from proof-of-concept to Alpha prototypes in Phase Two, your team should begin to assess how the core functions of the product work with the chosen form factor. This is a good time to get feedback from your product’s users so that you can incorporate that feedback into future design refinement efforts.
Related Article: Roadmap for Rapid Prototype Design
Uncontrolled changes to a project’s scope. When a product development team attempts to add new features to a project without considering the effects on time or cost, this can slow down or even end development effort.
→ It’s best to limit scope creep by sticking to the plan that you spent so much time developing in Phase One and Phase Zero.
Learn More: Design Outputs Truly – Control Your Design
Here is a list of things product development teams should aim to accomplish during Phase Two activities:
Read More About Medical Device Regulations
Phase Two is all about execution. Maybe you’ve done the groundwork of developing a thorough plan, but you’re stretched thin and don’t have the resources to begin making things happen.
No problem – by partnering with a product development company, all phases in the product development plan can be streamlined to accelerate time to market, reduce waste, and meet regulations.
At Goddard Inc., our team of engineers and designers are well-versed in Phase Two activities for medical devices, life sciences and diagnostic devices, and high-tech consumer and industrial technologies.
From concept to production, our highly-skilled engineers and designers deliver a competitive difference with our on-site partnership model, quality commitment, collaborative expertise, and unique employee development programs.
Tell us about your project and let’s begin a conversation about creating products with technical precision and elegant design.