Featured Projects

Our innovation experts can help you deliver new products on time and on budget.

Goddard’s unique approach to product development enables us to provide technical precision while producing unique user experiences.

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Janus G3

Client: Perkin Elmer

Objective: Refresh a legacy life science workstation for usability, scalability, and branding

Activities 

  • Research and Development into use case and ergonomics of historical devices, and competitive products to evaluate opportunities
  • Identified opportunities for improvement in design, cost, manufacturability, through use evaluation and engineering assessment
  • Created a modular platform after evaluating hundreds of concepts
  • Designed, engineered (including CFD), prototyped, tooled, and verified mechanical systems

 

Goddard was tasked by Perkin Elmer to take a legacy bench-top product and transform it into a modular, automated platform that could scale to thirteen unique versions of the system. This presented the significant challenge of creating a new look and easy-to-use design that would be highly scalable for the many variations of the device. After developing hundreds of unique concepts, Goddard eventually engineered a product that integrated Perkin Elmer’s existing visual brand language and included new stand-out features. Two years following Janus’ launch, sales for the newly-reimagined product were up 90%.

Results

  • Commercialization by the client, as mechanically designed by Goddard
  • Sales for the newly-reimagined product were up 90%

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