Our innovation experts can help you deliver new products on time and on budget.
Goddard’s unique approach to product development enables us to provide technical precision while producing unique user experiences.
Goddard partnered with Arthrex to improve a device that enables a new approach to hip replacement surgery. Our team of engineers took a system that was unintentionally injuring patients, and ultimately created a medical device that improved the user experience, and kept patients safe.
Beginning with the previous system, an in-depth comprehension of the use case allowed us to develop, and test various mechanical concepts to ensure optimal function of the next generation device. Once that mechanical foundation was complete, our design team explored the ergonomics, and styling cues necessary to develop a class-leading aesthetic.
Following many rounds of mechanical design iteration, the final system was completed and tested, subsequently followed by a robust design for manufacturing and value engineering effort.
This two-year program resulted in a hip distraction system that remains the best-selling device of its kind on the market.
- Commercialization by the client, as engineered and designed by Goddard
- Allowed for new approach to hip replacement surgery – an anterior approach, with less dissection and quicker recovery; increased accuracy and reproducibility
- This product has been the best-selling of its kind since release, and is the center of Arthrex’s Operation Room suite for orthopedic procedures